Innovation and Technology – Our Core Competencies
Innovation is not an occasional spark at vSplash; it’s woven into the core of our strategy and our life. The proprietary Generative AI technology, custom-built for digital marketing in partnership by our group company BuzzBoard, is a testimony to this commitment.
This technology acts as a powerful catalyst that enhances operational efficiency, reduces costs, improves output quality, and enables quick reactions to market changes. Here’s an in-depth look into our technology suite and how it augments our services:
BuzzBoard AI engine as our core technology platform to provide services. With its comprehensive intelligence and robust toolset, it enables us to create bespoke, effective content, ultimately enhancing the quality and impact of the services we deliver.
We believe that each customer conversation is an opportunity to deliver an enhanced experience. By leveraging unique digital footprints data, we maintain quality and continuity in our customer content.
We deploy custom built tools like Chrome Extension layered with AI to draw on the power of curating content in real time.
We employ BuzzBoard’s Digital LLM, a Generative AI technology built specifically for digital marketing companies, to generate hyper-personalized social marketing strategies. These strategies are holistically designed to inform the creation of effective, personalized posts and campaigns.
We use BuzzBoard’s AI technology to conduct reinforcement learning of posts and campaigns, allowing us to continuously learn, adapt, and improve our strategies for maximum impact.
Our content generation strategy is guided by principles of neuroscience. We understand how the human brain responds to different stimuli and use this understanding to craft content that captivates and persuades audiences, ultimately driving higher conversion rates.