Struggling to manage multiple content creation projects at the same time? Sometimes it can be overwhelming for digital marketing agencies to do it all by themselves. If you’re wondering what is white label content, it’s essentially content created by a third party that you can brand as your own. If your agency provides content writing …
For a digital marketing company, developing and handling a website for their client is only half of the work. Websites need continuous maintenance to ensure that they run smoothly and remain up to date. However, not all companies can manage all of it on their own. Therefore, it’s wise to outsource website maintenance to a …
A website undergoes considerable changes in diverse aspects of the site during a migration, including structure, content, design, URL, and platform changes. From changing the URL structure to moving a website to a new domain or updating the entire layout of a website to a content management system (CMS), there’s a lot that needs to …
Proven age-old techniques like word-of-mouth marketing and print media advertisement are gradually becoming outdated with technological advancement. This has prompted a significant fraction of small to medium-sized businesses to embrace digital marketing to improve brand awareness, thereby allowing them to enjoy a greater return on investment. Having said that, it is important to follow meta …
eCommerce website development is critical as eCommerce purchasing currently results in almost 50–60% of a business’s sales. According to the Nasdaq, by 2040, 95% of purchases will be done through eCommerce. Implementing an effective e-commerce business model not only helps check costs but also expands your brand and attracts newer customers. Additionally, focusing on website …
Search Engine Optimization (SEO) consists of several tools that you can use to improve your site’s ranking and traffic. This article will briefly explain what on-page SEO is and some strategies to implement. What Is On-Page SEO? On-page search engine optimization is implementing changes in your website’s inner pages and modifying its major aspects, including …
A well-developed SEO strategy can benefit your website in many ways, including improving its search rankings, increasing website engagement, etc. In this article, we will briefly describe off-page optimization and the different factors it includes. What Is Off-Page SEO? SEO has two branches – on-page and off-page. Off-page SEO constitutes any strategies implemented externally to …
Going digital can skyrocket your business only if you utilize state-of-the-art marketing techniques. In the digital marketing ecosystem, a business website is an essential touch-point, and attention-grabbing high quality content drives website traffic to a great extent! Creating quality content that resonates with your audience is key to standing out and achieving your marketing goals. …
Wondering why your site’s bounce rate is so high? Despite having proper SEO, your website engagement may suffer in the absence of a responsive website design. Modern consumers have moved from desktops and laptops to mobiles and tablets, and a smooth user interface for mobile devices is crucial for your website. Businesses offering responsive website …
A well-designed and neatly arranged website can help form a good first impression for prospective customers. It also helps ensure a satisfactory user experience and allows visitors to navigate and access information easily. Stanford Web Credibility Research has disclosed that 75% of users judge a company’s credibility based on a visual design. Furthermore, 94% of …
